Do you know this guy?
This is Polo, Paul Ricard.
A mediterranean guy born in the South of France near Marseille.
Paul Ricard became a legend.
You migh know him if you love cars, Formule 1 or Motorcycles.
If you search for him online, you will find this car race circuit
Paul Ricard who was born in 1909 was passionated about mechanical sports and he invested greatly in them.
Passionate, Paul Ricard certainly was about his region. Look at the map and you will notice the "Mistral straight". It refers to the local wind called Mistral. This is a very strong wind coming from the north, taking strengh in the Rhone Valley, and clearing the sky from clouds. This is thanks to the Mistral that you find this peticular light in the South of France painters and photographs come from all over the world to experience and fix forever.
What Paul Ricard and Enzo Ferrari had in commun?
They both loved cars and horse power and were gifted for Marketing. Now the success of Paul Ricard didn't come from his love for cars...
Paul Ricard actually made a fortune from a recipe...
In the 30's, he created a recipe for a very refreshing drink that soon became very popular: the Pastis Ricard.
The anise-flavor liqueur became very popular thanks to the determination and marketing skills of Ricard. The non alcoholic version of the Pastis also became very popular.
During WWII and the occupation, Ricard saved his staff from the deportation by having his employees officially working as farmers breeding horses and bulls in a Ranch he bought: The Manade Méjanes. This way, he would also be able to continue producing the forbiden alcohol for the Resitance...
"J'emmerde le général Pétain!" used to say Ricard (i.e. fuck Petain)
Philippa World invites you to discover this Manade Paul Ricard
Stay tunned!
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